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Google finds itself once more entangled in an antitrust legal battle concerning its advertising operations, a trial that could fundamentally overhaul its digital advertising framework. The proceedings commenced in late September in Alexandria, Virginia. This development comes mere months after Judge Leonie Brinkema determined that Google had cemented its monopoly status via its advertising technology. The Department of Justice has leveled charges of unlawful monopolistic practices against Google and is urging the company to divest certain segments of its advertising ventures. Google, in response, has put forth a remedial strategy centered around open technology and oversight by third - parties, and has made it clear that it intends to challenge the court's decision.
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