On the evening of June 25, 2026, Apple unveiled a substantial price hike for its MacBook and iPad models across various global markets, with an average increase of around 20%. This decision was prompted by soaring costs of memory and storage chips. Apple clarified that it had never before witnessed such a steep price surge for a single component within such a brief period. Despite bearing the cost pressures up until now, the tech giant stated that it could no longer sustain them, necessitating the price adjustments for several of its hardware models. Notably, the iPhone series has been spared from these price changes, at least for the time being.
