On June 17, the Beijing Municipal Bureau of Economy and Information Technology unveiled a set of measures aimed at bolstering the quality and efficiency of industrial enterprises in Beijing. The initiative emphasizes leveraging exhibition platforms to spur market growth. By fully capitalizing on Beijing's conferences and exhibitions, the measures aim to drive consumption, attract investment, energize industries, and foster trade. They encourage major exhibitions to set up dedicated zones for locally produced goods, such as embedded intelligence solutions, high-end chips, smart wearable devices, and intelligent connected vehicles, with a focus on enhancing real-world scenario demonstrations and promotional efforts. Concurrently, enterprises are urged to utilize these exhibition platforms for activities like new product launches and technology showcases, thereby elevating the brand recognition of Beijing's industrial offerings on a broader scale.