Based on the most recent report from research firm Counterpoint, shipments of smartphone system - on - chips (SoCs) that support generative artificial intelligence (GenAI) functions are anticipated to make up 35% of the global total in 2025. This marks a year - on - year growth rate of 74%. The main driving force behind this growth is the swift integration of GenAI features into smartphones across different price ranges. Apple is forecasted to retain its top spot in the market, holding a 46% market share. Qualcomm is expected to follow, with a 35% share, while MediaTek will take the third position, accounting for a 12% share.