AI Overview's Impact on Traffic: Google Search Click-Through Rates Plummet
3 week ago / Read about 0 minute
Author:小编   

Google's search ecosystem is currently undergoing a radical transformation, driven by the introduction of AI Overview features and shopping widgets. These innovations have led to a stark decline in the click-through rates of traditional top search results, resulting in a substantial reduction in e-commerce traffic. In response to these changes, sellers are being compelled to revise their SEO strategies and enhance their shopping ad layouts to adapt to evolving user behaviors.