During the first six months of 2025, China's consumer market flourished with the emergence of new consumption trends. Notably, "IP+Consumption" and "AI+Consumption" emerged as the front-runners, capturing significant market attention. Digital consumption showcased robust vitality, as evidenced by a 6.0% year-on-year increase in online retail sales of physical goods, accounting for 24.9% of total retail sales of consumer goods. Green consumption maintained its upward trajectory, with retail sales of new energy passenger vehicles surging by 33.3% and achieving a penetration rate of 50.2%. Furthermore, products derived from well-known intellectual properties (IPs) gained popularity among young consumers, becoming trendy choices. The excitement surrounding product launches remained high, with new offerings in the realms of new energy vehicles and mobile phones receiving enthusiastic welcome from consumers.