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During the Taobao Live 618 Product Selection Conference held in Hangzhou, it was announced that a whopping 2 billion yuan in cash incentives will be invested to bolster the 618 shopping event. This investment aims to foster growth through three key areas: traffic enhancement, product diversification, and anchor support, while also introducing an intelligent upgrade to the platform. Taobao Live will leverage a dual-pronged approach focusing on both new user acquisition and retention, employing segmented operations and a revamped channel page to enhance user experience. Additionally, Alimama will offer incentives such as improved AIGX efficiency, consolidated "search and plant" brand empowerment, and 3 billion yuan in red envelope subsidies during the Tmall 618 campaign, all aimed at aiding merchants in achieving high-quality development.
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