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On November 12, rumors circulated online that Tencent would lay off 50% of its workforce. A person familiar with Tencent dismissed the claim as untrue. According to the source, the reality is that Tencent management signaled an acceleration of organizational change during the company's 28th anniversary Linktime online livestream on November 11. The source noted that this adjustment differs from the "cost-cutting and efficiency-boosting" moves of several years ago: the previous round was relatively passive and leaned more toward cutting costs, whereas this one is a proactive step for the AI era and leans more toward improving efficiency—aimed at inspiring teams to create new value, encouraging frontline colleagues to push forward actively, and at the same time pushing middle management to become flatter and more agile.
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