On October 16, 2026, Apple updated its App Review Guidelines to further strengthen oversight of AI-generated content. The new rules explicitly prohibit AI-generated private images without consent and require apps containing user-generated content to implement content filtering, reporting response, and user banning mechanisms. Additionally, new clauses target bait-and-switch marketing tactics where apps pass initial review but unlock restricted features later, with violators facing removal and potential termination from the Developer Program. Furthermore, Apple has extended its crackdown on apps facilitating human trafficking or child exploitation to cover other app distribution channels.
