On July 30, ByteDance unveiled a significant organizational realignment within its AI division. The product teams of Feishu and Doubao are set to merge, creating a unified Doubao product team under the leadership of Zhao Qi. Concurrently, Xie Xin, the head of Feishu, will report directly to Zhao Qi. Within the context of the GTM (Go-to-Market, which encompasses marketing, sales, and customer service strategies) framework, the Feishu GTM team will integrate with the Volcano Engine team to forge a new ToB GTM entity—the Creativity Service Platform. This newly formed group will shoulder the responsibility for marketing, sales, and customer service across ByteDance's cloud services portfolio, including MaaS (Model-as-a-Service) and SaaS (Software-as-a-Service), and will be steered by Tan Dai. Additionally, Lin Chan, the sales lead at Feishu, and Shi Zhijun, the head of strategy and marketing, will both report to Tan Dai, ensuring a cohesive and streamlined approach to business development and customer engagement.