From Blockbuster to Abandoned Project: Why Did OpenAI Scrap Its Video Generation App Sora?
2 day ago / Read about 0 minute
Author:小编   

On March 26, Business Insider reported that OpenAI is shifting from a "scattergun" approach to focusing on key projects, scrapping the once-popular video generation app Sora to fully leverage its currently insufficient AI computing power. Earlier this month, OpenAI's newly appointed head of application business, Fidji Simo, formulated a clearer strategy for the company, declaring the end of the "go-everywhere" era and emphasizing the importance of focusing on core businesses. Simo pointed out that the company cannot afford to miss critical development opportunities due to distractions from "side projects," with Sora becoming the first to be cut. Although the app was a huge success upon launch, it faced issues such as high computing power consumption and uncertain commercial prospects. Generating high-quality AI videos consumes far more GPU resources than text or static images, while Sora's total consumer revenue has accumulated to only about $1.4 million, disproportionate to its massive computing power consumption. Meanwhile, OpenAI is facing fierce market competition, with rivals like Google and Anthropic gaining ground among enterprise clients, and signs of slowing growth for ChatGPT. To consolidate (I will keep this pinyin as it is in an HTML comment to indicate non-translatable text, but provide translation in comments) its market position, OpenAI has decided to prioritize the development of core products like ChatGPT and plans to introduce new models with stronger coding and commercial scenario capabilities. Additionally, the company is exploring the integration of the ChatGPT desktop app, programming tool Codex, and browser into a "super app" to further enhance user experience and market competitiveness.