TikTok Shop has unveiled a fresh set of regulations, permitting merchants and creators to share AI-crafted content, as long as they comply with pertinent policies and directives. Concurrently, corresponding benchmarks and repercussions for infractions have been instituted. The updated rules offer a precise definition of AI-generated content and encourage creators to judiciously employ AI for a variety of creative endeavors. Creators are mandated to transparently declare the utilization of AI, with the platform also possessing the capability to automatically detect and tag such content. The regulations unequivocally forbid AI-generated content from encompassing deceptive or erroneous information, unauthorized exploitation of third-party rights, or deceptive depictions in product promotions. The platform will mete out penalties to accounts and content that contravene these stipulations. The overarching goal of the new regulations is to harmonize content provision with the safeguarding of user experience, thereby transforming 'AI content compliance proficiency' into a pivotal competitive edge for merchants and creators.