BMW Group Rolls Out Its In-House AI Agent Platform 'Gaia' Across China

2 day ago / Read about 0 minute

Author：小编

On November 18, 2025, BMW Group made a significant announcement: the official rollout of its proprietary enterprise-level AI agent platform, 'Gaia' (GAIA), in the Chinese market. This move positions BMW as one of the pioneering automotive manufacturers in China to fully embrace AI capabilities for its entire workforce. The platform skillfully combines internal innovations with cutting-edge external technologies, spanning a wide range of business functions including research and development, production, supply chain management, and customer service. In doing so, it facilitates a paradigm shift in AI utilization, transitioning from a specialized tool reserved for experts to a universally accessible empowerment tool for all employees.

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