On October 31, 2025, Getty Images, a renowned visual content provider, entered into a global, multi-year licensing pact with AI-focused startup Perplexity. Pursuant to this agreement, Perplexity is granted the right to showcase Getty Images' editorial and creative visuals within its search and discovery platforms.

This strategic partnership will empower Perplexity to harness Getty Images' API technology, facilitating seamless access to premium visual content and enhancing the accuracy of image attribution labeling. Concurrently, Perplexity will enhance its platform by incorporating features that prominently display image copyright details and provide direct links to the original sources.

Following the public announcement of this collaboration, Getty Images witnessed a remarkable 60% surge in its stock price during pre-market trading sessions, underscoring the market's positive reception to this synergy.