Meta CEO Mark Zuckerberg revealed during the third-quarter 2025 earnings call that AI-generated content on Instagram and Facebook will experience significant growth, stating that this trend will lead social media into the 'third era.' Meta is advancing through the Meta Superintelligence Lab (MSL) and a forward-looking AI infrastructure strategy, constructing data centers in phases and collaborating with third parties to ensure computational power. Simultaneously, it is accelerating technology rollouts, such as Meta AI, which has surpassed 1 billion monthly active users, with model optimizations driving increased usage rates. The company also launched the Vibes AI creative tool, resulting in a tenfold surge in media generation after its release. Additionally, AI glasses have emerged as a new growth driver, with the new Meta Ray-Ban display glasses selling out within 48 hours. Q4 revenue from AI glasses is expected to grow significantly year-over-year, with AI functionalities set to become a core usage scenario, targeting billions of users in the future.