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On October 15 at 8 p.m., the 2025 Tmall Double 11 pre-sale event commenced. Prior to this launch, Alimama unveiled a sweeping enhancement of its Wanxiangtai AI Unlimited, reshaping it into a 'super operational AI agent' tailored for merchants. On the very first day of the pre-sale, the platform witnessed a sustained double-digit surge in the number of active users. Moreover, year-on-year growth in full-scenario Return on Investment (ROI) consistently exceeded double digits, propelling over 10 niche industry brands to double their transaction volumes compared to the previous year. The AI agent has also emerged as a proficient tool for real-time diagnosis and optimization of merchant operations. Throughout the pre-sale phase, Alimama's 'AI Xiaowan' was called upon more than 3 million times, enabling merchants to achieve an average ad exposure increase exceeding 30%.
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