This year's Double 11 shopping extravaganza has showcased remarkable advancements in AI applications by e-commerce platforms. Tmall led the charge as the inaugural shopping festival to fully integrate AI, unveiling six AI-driven shopping guide tools at its press event. On the inaugural day of Double 11, the platform's sophisticated AI model was accessed a staggering 15 billion times. This achievement was underpinned by a 40-fold surge in computing power, an extended perception cycle spanning a decade, and a notable 25% uptick in user purchase efficiency. Concurrently, the allocation of 50 billion yuan in consumer coupons was orchestrated by AI's "Smart Benefit Engine," propelling coupon conversion rates by 15%. JD.com also rolled out its AI support strategy during Double 11, offering extensive aid to merchants. Douyin E-commerce persisted in its pursuit of "intelligent enhancement of the content ecosystem," aiding brand merchants in pinpointing product highlights and uncovering marketing opportunities through Jumiuan Cloud Map.