The 2025 Tmall Double 11 event is set to officially commence at 8 p.m. on October 20. During the Tmall Double 11 press conference held on October 16, it was disclosed that this marks the 17th iteration of Tmall Double 11, and also stands as the inaugural Double 11 in an era characterized by massive consumption trends and the widespread adoption of AI technology. Additionally, Taobao Flash Sale will be fully involved in this grand shopping event. Tmall's President, Jialuo, emphasized that with the amalgamation of AI advancements and massive consumption opportunities, Tmall is poised to amplify its investment in AI to enhance its product functionalities. By leveraging algorithms to target core users, Tmall aims to bolster the quality enhancements of premium brands, elevate brand operational efficiency and user interaction, refine the shopping experience, and ultimately, unlock fresh avenues for brand growth.