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NIO's Li Bin: Avoiding 'Price Wars'; Prioritizing Services Over Technology
3 week ago /
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Author：小编
At the 2025 (Third) Future Car Pioneers Conference on May 31, Li Bin, the founder of NIO, noted that it was a historic moment to have NIO, Ledao, and Firefly, the three brands under the NIO umbrella, sharing the same stage, symbolizing their united pursuit of 'Victory'. This year, NIO has undergone several strategic adjustments to its brand structure and distribution channels, resulting in remarkable outcomes post-integration. Li Bin disclosed that despite a 40% reduction in sales personnel at Ledao, the delivery volume in May surged by at least 40%. He stressed that NIO's primary focus would be on enhancing customer services rather than indulging in competitive price wars.
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