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NIO's Li Bin: Market Competition and Negative Public Sentiment Curb Ledao Orders by 30%-40%
2025-03-21 /
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Author：小编
During the Q4 2024 financial results conference, Li Bin, Chairman of NIO, disclosed that market competition and negative public sentiment have significantly impacted Ledao brand sales, causing a decline of 30%-40%. The contributing factors include low brand awareness, the incomplete rollout of store efficiency, a lack of experience among sales staff, and issues with battery supply. Despite these challenges, new orders for the Ledao brand continue to grow steadily, and the company anticipates achieving a gross margin of 15% by the fourth quarter of this year.
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