The BMW Group is poised to introduce its latest generation model, marking a significant milestone with the integration of the innovative 'Active Haptic Feedback' function in its steering wheel for the very first time. This state-of-the-art steering wheel boasts a vertical double-spoke design and is anticipated to hit the market within the current year. Its distinctive design redefines the conventional shape and visual focal point, alleviating driving fatigue through a thoughtful concave design at the 'three o'clock' and 'nine o'clock' positions. Under extreme driving conditions, these benefits become particularly pronounced, and the vertical arrangement of the function island adds an extra layer of safety. This island is thoughtfully laid out in dual zones, maintaining the convenience of physical buttons. Furthermore, the new steering wheel incorporates cutting-edge active haptic feedback technology, offering drivers an intuitive and secure interactive driving experience. On January 8th of this year, BMW unveiled its next-generation Ultra-Sensory Intelligent Cockpit at CES, further showcasing its commitment to advanced automotive technology.