During the IFA 2026, Xiaomi held its global launch event in Berlin, marking the official introduction of the Mijia brand to European and global consumers for the first time and heralding its large-scale foray into the European market. At the exhibition, Xiaomi showcased its commitment to innovation with an expansive booth covering over 3,000 square meters, presenting its most comprehensive "Human-Car-Home Full Ecosystem" strategy to date.

Lu Weibing, Partner and President of Xiaomi Group, re-emphasized the significance of the human-car-home ecosystem and disclosed that Xiaomi Auto is poised to make its European debut next year. This move underscores Xiaomi's determination to extend its technological prowess beyond smartphones and smart home devices, into the automotive sector on a global scale.

Furthermore, to engage with audiences worldwide, Lu Weibing will host a live stream from the IFA exhibition at 20:30 Beijing Time on September 3. During this session, he will provide a guided tour of the event highlights and share in-depth insights on Xiaomi's latest offerings, including the highly anticipated Xiaomi 18 Fold, the cutting-edge Xiaomi Xuanjie chip, and the next-generation robot, offering a glimpse into the future of technology.