Despite facing a wave of criticism following its debut, Ferrari’s inaugural all-electric masterpiece, the Luce, commanded an astonishing $40 million at auction, securing its place as the most expensive new car ever sold in an auction. On August 17th, Ferrari proudly announced that this bespoke 'Tailor Made' iteration of the Luce had shattered the previous record of $26 million, which was set by a custom Ferrari Daytona SP3 at last year’s Sotheby’s charity auction during the prestigious Monterey Car Week in California, USA. Introduced by Ferrari in May with an initial price tag of €550,000, the Luce encountered a fair share of skepticism upon its launch, a sentiment that was reflected in a temporary dip in the company's stock price.