The 'Weekly Sales Report from the Front Lines of the New Xiaomi SU7 Launch' discloses that during the inaugural week of its release, an average of 75 orders were secured per store across the country. Concurrently, foot traffic in newly opened stores surged by 60% to 70% compared to the previous month. Notably, 85% of these visitors headed straight to the exhibition area. The cumulative number of orders locked in has now surpassed 35,000 units. Consumers generally find the pricing to be reasonable, and the early availability of display vehicles significantly enhanced order conversion rates. The primary customer demographic consists of young individuals aged between 25 and 30, with females constituting 45% of the buyer base. The percentage of customers either trading in their existing vehicles or making additional purchases ranges from 60% to 70%, whereas the conversion rate among existing car owners and retained customers stands between 30% and 40%. Regarding configuration preferences, the standard version accounts for 45% of choices, with consumers in first- and second-tier cities showing a greater inclination towards the MAX version. Indigo stone green emerges as the most favored exterior color, with over 60% of customers opting for custom-built new vehicles. In competitive analysis, 70% of in-store customers did not entertain other brands, while 20% drew comparisons with the Tesla Model 3. Families trading in or purchasing additional vehicles perceive the Xiaomi SU7 to excel in terms of texture and intelligence.
