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NIO's smart car brand, Firefly, has entered the Thai market, marking its second right-hand drive market in its global layout and a key step in expanding into the Southeast Asian market. In less than a year since its delivery, the brand has amassed over 40,000 global users, entered 9 countries, and plans to expand to nearly 40 markets, including entering Australia and New Zealand in the second half of the year. The right-hand drive models continue the philosophy of 'effortless driving,' featuring appropriate body size and range, equipped with an intelligent cockpit system and multiple active safety technologies. The brand president stated that the overseas market will maintain its positioning as a premium compact car, benchmarking against local premium compact cars in Thailand to build a differentiated competitive advantage.
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