Commencing in February 2026, BMW is set to roll out a fresh logo across its entire range of vehicles (encompassing fuel - driven cars, pure electric vehicles, and plug - in hybrid vehicles). The new logo does away with the inner chrome ring and the chrome border of the blue - and - white pattern. Instead, it features a matte black outer ring. The saturation of the blue and white segments has been heightened, giving rise to a more sleek and flat design. Moreover, the light blue outer ring that was previously exclusive to electric vehicles has been discarded, and all models will now sport a unified logo. At present, the part number for the new logo on the 2026 iX3 has been confirmed, and sales have already kicked off at certain European dealerships. Initially, the new logo will be used on the engine hood. Whether it will replace the logos on the rear, steering wheel, and wheel center caps will be disclosed at a later date.