Following the launch of its new-generation SU7, Xiaomi has revised its marketing strategy, opting to prominently feature fine-print details on promotional posters and its official website, thus moving away from what was perceived as 'small-print marketing.' During a recent Q&A session, Xiaomi Automobile clarified that Lei Jun had already shared his views on this matter during a New Year's live broadcast. The company acknowledged that, while its previous focus was on ensuring legal compliance, it inadvertently overlooked public sentiment. Xiaomi Automobile emphasized that labeling 'legally compliant fine print' as 'deceptive marketing' is a misconception. To enhance clarity, Xiaomi has directed its team to present crucial information in larger fonts whenever feasible. The company also extended its appreciation for the public's support and constructive criticism, vowing to implement sincere and meaningful corrections.

Previously, Xinhua News Agency had highlighted the issue of using 'large print to capture attention, small print to avoid accountability.' At that juncture, several executives from competing firms had voiced their support for Xiaomi, noting that such practices were prevalent across the industry. However, recognizing the importance of transparency and consumer trust, Xiaomi is now taking proactive steps to ensure its marketing communications are clear, concise, and considerate of public opinion.