On January 9th, during an interview, Zhu Jiangming, the founder of Leapmotor, voiced his perspective on the price war that's currently unfolding in the new energy vehicle market. He firmly stressed that automakers ought to avoid selling vehicles at a loss and must ensure they maintain a reasonable gross profit margin. By embracing market mechanisms and engaging in free competition, automakers are in a position to refine their products, elevate quality standards, and drive down costs. This approach, in turn, paves the way for a mutually beneficial outcome for both the industry as a whole and consumers alike. When it comes to the "traffic effect" (which can also be understood as the "buzz effect" or "spotlight effect") generated by corporate leaders, Zhu holds the view that companies should direct their focus squarely on the product itself. He posits that subsequent promotional efforts only gain significance when the product is of exceptional quality, as technological prowess and product excellence form the bedrock of a company's growth and success.