The new automotive brand, EJING, co-founded by Dongfeng Motor and Huawei Qiankun, has officially unveiled its first tooling prototype vehicle. This inaugural model is a full-size SUV. From the brand's launch on November 20th to the unveiling of the prototype, a mere month elapsed, marking a significant acceleration in the timeline for introducing the new car to the market.

Anchored in three core values, the EJING brand aspires to emerge as a globally preeminent family-oriented intelligent automotive brand. The first model will integrate Huawei's comprehensive intelligent solutions with Dongfeng Motor's extensive vehicle manufacturing expertise, establishing new benchmarks in both intelligence and safety.

The first mass-produced vehicle is anticipated to make its debut and be officially launched at the Beijing Auto Show in April 2026. Looking ahead, the brand plans to introduce at least one new model annually. Currently, the first tooling prototype vehicle is undergoing rigorous extreme cold testing in Mohe. This milestone not only heralds an important prelude to EJING's product launch but also represents a significant stride in the automotive industry's integrated model, poised to propel the development of China's intelligent automotive sector.