Recently, Dreame Technology has been actively advancing in the automotive manufacturing sector, revealing plans to launch its first ultra-luxury pure electric vehicle, set to go head-to-head with the Bugatti Veyron and slated for an official unveiling in 2027. Insiders close to the matter report that Dreame Technology has internally reorganized its automotive operations into two distinct brands: Dreame Automotive and Xingkong Automotive. Dreame Automotive is dedicated to developing models that rival Bugatti, internally codenamed “Dreame-Bugatti,” and will offer both fully electric and extended-range electric powertrain options. Meanwhile, Xingkong Automotive, a subsidiary incubated and invested in by Dreame, is primarily targeting models akin to the Rolls-Royce Cullinan and Bentley, with four different configurations already in the pipeline and internally dubbed as being “fully competitive with Li Auto.”

In an internal address, Yu Hao, the founder and CEO of Dreame Technology, also expressed his vision for the future smartphone market, stating that Dreame, Huawei, and Xiaomi are set to “share the market.”