Li Bin Delves into NIO's Bold Strategy: Striving for Profitability Through Internal Strength
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Author:小编   

On the afternoon of September 3, following the release of NIO's financial report, Li Bin, the company's founder, disclosed in a private exchange that NIO aims to attain profitability by the fourth quarter. He humorously referred to this ambition as an "improbable quest," noting that in a prior small-scale survey, only 1% of respondents believed it was achievable. Amidst persistent external skepticism, Li Bin asserted that the company holds unwavering internal confidence. He provided a thorough breakdown of NIO's path to profitability, encompassing strategies such as boosting sales, enhancing gross margins, and managing expenses meticulously. The latest financial report data from NIO indicates that the company's second-quarter performance has exhibited signs of recovery, setting a solid foundation for achieving the profitability target in the fourth quarter.