On October 24, 2025, Sharp, the Japanese electronics behemoth, declared its foray into the electric vehicle (EV) market, unveiling plans to commence mass production and introduce its inaugural all-electric MPV model, the LDK+, by 2027. Leveraging the Foxconn EV platform, this model is envisioned as a "mobile living room," designed to offer a versatile, on-the-go living experience. The LDK+ concept car had its grand premiere at the Tokyo Motor Show on October 29, showcasing a pillarless design (absence of B-pillars), front seats capable of 360° rotation, and a rear section outfitted with a projector and a retractable screen. This setup facilitates a multitude of uses, including remote work and a mobile cinema experience. The development of this model was a collaborative effort among Sharp, Hon Hai Group (the parent company of Foxconn), and the Japanese EV startup FoloFly. It seamlessly integrates Sharp's AIoT (Artificial Intelligence of Things) platform, enabling seamless connectivity between in-car and home devices.

In October 2025, the Harmony Intelligent Mobility Alliance achieved a remarkable feat by setting two significant records. Firstly, it delivered an impressive 68,216 new vehicles within a single month, setting a new benchmark for monthly deliveries. Secondly, the cumulative number of vehicles delivered across all its models surpassed the 1 million-unit mark. This milestone positions Harmony Intelligent Mobility Alliance as the fastest-growing new energy vehicle brand to achieve such a feat. Notably, the average transaction price for vehicles sold during this period reached RMB 390,000.

On November 1, Geely Auto unveiled its sales figures for October. The data revealed that the company sold over 300,000 vehicles in October, marking a new all-time high. This represents a 35% year-on-year surge and a 12% month-on-month increase. Geely Auto has experienced double-digit growth both year-on-year and month-on-month for eight straight months. From January to October, Geely Auto's cumulative sales volume hit 2.47 million vehicles, showing a 44% year-on-year jump. The company has achieved 83% of its annual sales target.

In the realm of new energy vehicles, Geely Auto (encompassing Geely, Lynk & Co, and Zeekr) sold 178,000 vehicles in October, a 64% year-on-year spike that also sets a new record. The monthly penetration rate of new energy vehicles stood at 58%. Over the first 10 months of this year, Geely Auto's total new energy vehicle sales reached 1.345 million vehicles, reflecting a 106% year-on-year increase.

On November 1, Geely Auto disclosed that its sales in October soared to 307,133 units, marking a new monthly sales record. The automaker has consistently demonstrated robust growth, achieving double-digit increases both year-on-year and month-on-month for eight consecutive months. Specifically, sales climbed 12% month-on-month and surged 35% year-on-year. Within this impressive performance, new energy vehicle (NEV) sales hit a record high of 177,882 units, representing a 64% year-on-year increase and an 8% month-on-month rise. The NEV penetration rate reached an impressive 58%. Furthermore, Geely Galaxy accomplished its annual sales target of one million vehicles ahead of schedule, setting a record as the fastest new energy vehicle brand to achieve this milestone.

Today, during the BMW M Carnival, the brand-new BMW M3 Touring officially made its grand entrance in the Chinese market, boasting a recommended retail price of 943,900 yuan. As the inaugural mass-produced wagon within the M Power lineup, this vehicle is powered by a 3.0T inline six-cylinder twin-turbocharged engine. It achieves a remarkable 0-to-100 km/h acceleration in a mere 3.6 seconds, thereby addressing a long-standing void in the luxury high-performance wagon segment.

On October 31, Li Auto released an official apology concerning the fire incident involving its MEGA 2024 model vehicles. The company stated that it had swiftly reached out to all affected vehicle owners and was fully cooperating with the ongoing investigation. The root cause was identified as inadequate anti-corrosion properties in the coolant, which could potentially trigger thermal runaway in the power battery. As a proactive measure, Li Auto has voluntarily recalled 11,411 vehicles from the same batch. The company will replace the relevant components free of charge to ensure the complete elimination of any potential safety hazards.

BYD's Li Yunfei announced that BYD sold 441,706 vehicles in October, setting a new high for the year. From January to October 2025, a cumulative total of 3,701,852 vehicles were sold, with cumulative new energy vehicle sales exceeding 14.2 million.

At the 2025 Tokyo Auto Show, BYD Group stole the limelight with its impressive multi-brand portfolio. The financial report unveiled the following day revealed that BYD's revenue for the first three quarters soared to RMB 566.27 billion, marking a 13% year-on-year increase. Its R&D expenditure reached a staggering RMB 43.75 billion, a 31% surge compared to the same period last year, significantly outpacing the net profit for the corresponding timeframe.

From January to September, BYD secured the fourth spot among global automotive brands, with sales figures hitting 3.26 million units. The group's cumulative sales volume witnessed an 18.6% year-on-year growth, cementing its leading position in the Chinese automotive market.

Over the past three quarters, BYD has unveiled a series of groundbreaking core technologies. Among them, the "Divine Eyes" technology has notably bolstered product competitiveness and fueled sales growth. Presently, BYD boasts a comprehensive multi-brand lineup that caters to all price segments. Its overseas exports have surpassed 700,000 units, and its global footprint is steadily expanding.

BYD is propelling innovation forward with substantial R&D investment, driving sales growth and global expansion through relentless innovation. This strategy showcases a new pinnacle for China's new energy vehicle industry.

On November 1st, Deepal Auto made an exciting announcement—its global vehicle sales for the month of October soared to 36,792 units, marking a substantial year-on-year surge. Looking at the bigger picture, from January to October, the company witnessed a cumulative year-on-year growth rate of 57.1%, a testament to its robust market presence. Notably, the Deepal S05 model emerged as a standout performer, with sales exceeding 20,000 vehicles, showcasing its exceptional market appeal and consumer acceptance.

On November 1, William Li, the CEO of NIO, announced that the company delivered a total of 40,397 new vehicles in October, marking a remarkable year-on-year surge of 92.6%. This milestone represents the first instance where the company's monthly sales have surpassed the 40,000-unit mark, setting a new all-time high for three months running.

Breaking down the figures, the NIO brand delivered 17,143 units, the ONVO brand contributed 17,342 units, and the firefly brand accounted for 5,912 units.

Furthermore, NIO's latest ES8 model achieved a significant milestone by delivering 10,000 units, setting a new benchmark as the fastest-delivered pure electric vehicle model priced over RMB 400,000. Additionally, the 300,000th mass-produced NIO ES6 rolled off the assembly line, marking another important achievement for the company. Moreover, the delivery volumes for both the ONVO and firefly brands also reached unprecedented levels, setting new all-time highs.

In October 2025, NIO delivered 40,397 new vehicles, marking a year-on-year increase of 92.6%. From the beginning of the year to the present, a cumulative total of 241,618 vehicles have been delivered, representing a year-on-year growth of 41.9%.

The inaugural model of FF's FX brand, aptly named the FX Super One, recently had its grand global unveiling in Dubai. Jia Yueting proudly announced that this innovative vehicle, which is positioned as a 'top-tier artificial intelligence MPV', has ignited a fervor in the market. In a remarkable feat, it secured more than 200 B2B paid pre-orders within a mere 48 hours of its official launch. Furthermore, football legend Iniesta has the honor of being the first global owner of the FX Super One and has also taken on the role of a developer co-creator.

During an appearance on Joe Rogan's podcast, Tesla CEO Elon Musk let slip that the electric vehicle giant could be launching a flying car before the curtain falls on 2025. The conversation took a thrilling turn as Musk, while waxing lyrical about the new Roadster sports car, divulged that Tesla is on the cusp of revealing its prototype. He painted a vivid picture of the vehicle, describing it as being outfitted with "some truly mind-blowing technology" and assured listeners that its debut would be nothing short of "unforgettable," boasting capabilities that would put even the most high-tech James Bond gadgets to shame. The original Roadster graced the roads from 2008 to 2012, and while the new model was initially slated for a 2020 rollout, it has encountered several setbacks along the way. Musk clarified that these delays were necessary to guarantee the vehicle's performance stability and stressed that this product demonstration would be a showstopper, potentially going down in history as the most memorable launch ever.

In October 2025, Lynk & Co made a remarkable stride in its sales performance, hitting a monthly sales record with 40,213 units sold. This achievement represents an unprecedented peak for the brand. Moreover, the brand's weighted average price soared above 200,000 yuan, indicating a concurrent rise in both sales volume and price levels. During the period from January to October, the cumulative sales figure amounted to 281,685 units, showing a notable year-on-year increase of 24.3%. By October, the brand's cumulative sales had neared 1.62 million units, propelling it into a new phase of high-quality growth.

On November 1, 2025, ZEEKR unveiled its delivery figures for October, reporting a total of 61,636 vehicles delivered. This marked a 9.8% year-on-year growth and a 20.5% month-on-month increase, making it the first time the company’s monthly sales had exceeded 60,000 units. Breaking down the numbers, the ZEEKR brand accounted for 21,423 units, while the LYNK & CO brand contributed 40,213 units. Notably, just six months after the LYNK & CO 900’s launch, its cumulative delivery volume has already surpassed 40,000 units.

On October 31, VOYAH announced its delivery data for October 2025, with 17,218 new vehicles delivered that month, setting a new record for monthly delivery volume. The cumulative delivery volume from January to October increased by 82% year-on-year, demonstrating strong market growth momentum.

Xiaomi Automobile has substantially boosted its production capabilities, facilitating a more expedited delivery process for customers who have pre-ordered vehicles and significantly reducing the delivery timeframe. Specifically, the anticipated delivery periods for the YU7, YU7 Pro, and YU7 Max models, following order confirmation, are projected to be 10 weeks, 8 weeks, and 4 weeks shorter, respectively, when compared to the original timelines. In October, Xiaomi Automobile achieved a remarkable feat by delivering over 40,000 units, underscoring its robust performance. Earlier, industry analysts had forecasted that the company might attain profitability in the third quarter, and the uptick in delivery volumes is poised to further bolster its financial health.

On November 1st, news emerged that on October 30th, Liu Xueliang, the General Manager of BYD's Asia - Pacific Automotive Sales Division, remarked in an interview that Chinese automakers have virtually no opportunity for a do - over when venturing into overseas markets. The journey towards global expansion is laden with challenges. He emphasized that BYD has always viewed itself as a global player right from its inception. Even though BYD has been operating in the Japanese market for two decades, it still upholds an attitude of deep respect and humility.

Liu Xueliang pointed out that while numerous Chinese automotive companies are formidable competitors in overseas markets, they often lack a well - planned, step - by - step, and sustainable development strategy.

Multiple insiders familiar with Xiaomi Automobile's operations have disclosed that the company has once again expedited its delivery schedule compared to the initial plan. In particular, the YU7 model is now projected to reach customers within 35 to 38 weeks of order confirmation, marking a 10-week acceleration. The YU7 Pro is expected to arrive within 34 to 37 weeks post-order, 8 weeks sooner than originally anticipated. Meanwhile, the YU7 Max will be delivered within 32 to 35 weeks after order placement, 4 weeks ahead of schedule. It has been reported that this notable reduction in delivery times is primarily due to a significant boost in production capacity.

In the first three quarters of 2025, there was a marked divergence in the performance of listed auto companies, with new energy vehicles emerging as the pivotal factor for breakthroughs. The third-quarter financial reports from 20 complete-vehicle listed companies on the Shanghai and Shenzhen Stock Exchanges revealed that the overall performance stayed relatively steady. Out of these, 14 auto companies reported profits, constituting 70% of the total. Among them, 10 companies experienced year-on-year increases in net profit, with the percentage of auto companies that were both profitable and growing reaching 45%. Geely, SAIC, and BYD all achieved sales completion rates surpassing 70%, with BYD, Great Wall, and SAIC securing the top three positions in terms of net profit. The commercial vehicle sector took the lead in year-on-year net profit growth, with King Long and Foton occupying the first and second places, respectively. Meanwhile, JAC, BAIC BluePark, and GAC Motor found themselves at the bottom, reporting losses. The R&D expenditures of these 20 auto companies exceeded 84 billion yuan in the first three quarters, a clear indication that the industry is swiftly transitioning towards technology-driven development. Looking ahead, auto companies will need to strike a more optimal balance between expanding their scale and enhancing their efficiency.