During the second quarter of 2025, global tablet shipments soared to 39 million units, reflecting a robust 9% increase year-on-year. Apple emerged as the clear market leader, shipping 14.1 million units, which translated to a 36.1% market share—a 2.4% year-on-year uptick. Samsung closely trailed behind with a 17.1% market share, despite witnessing a 1.8% decline in shipments compared to the previous year. Huawei made significant strides, shipping 3.2 million units, representing a 29% year-on-year growth and surpassing Lenovo to secure the third position with an 8.3% market share. Lenovo and Xiaomi occupied the fourth and fifth spots, respectively, shipping 3.1 million and 3 million units, capturing 7.9% and 7.8% of the market. Notably, Xiaomi experienced a remarkable 42.3% year-on-year surge in shipments, primarily fueled by the surging demand for tablets in the Chinese mainland market, which also bolstered the performance of brands like Huawei, Lenovo, and Xiaomi.