During the second quarter of 2025, global smartphone shipments experienced a slight decline, totaling 288.9 million units. Samsung maintained its leading position with 57.5 million units shipped, marking a 7% year-over-year increase. Apple followed in second place, shipping 44.8 million units, which represented a 2% year-over-year decrease. Xiaomi secured third place with 42.4 million units shipped, demonstrating particularly robust performance in Latin America and Africa. vivo shipped 26.4 million units, reflecting a 2% increase and strong market presence in India. Transsion, on the other hand, shipped 24.6 million units, experiencing a 3% year-over-year decline.