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Global Smartphone Market Forecast: Premiumization Trend to Persist, Revenue Growth to Outpace Sales by 2025
2 week ago /
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Author：小编
During the second quarter of 2025, the global smartphone market witnessed a remarkable 10% year-on-year revenue growth, surpassing the $100 billion mark for the first time and achieving a new record high. Conversely, shipments increased by a modest 3% year-on-year. This disparity is attributed to a 7% year-on-year rise in the average selling price (ASP), which is now nearing $350. According to Counterpoint Research, the trend towards premiumization in the smartphone market is poised to continue, with revenue growth anticipated to outpace sales growth by 2025.
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