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Lu Weibing: Xiaomi Claims Second Spot in European Mobile Phone Market, Focusing on Premiumization Strategy
2 week ago /
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Author：小编
Lu Weibing, President of Xiaomi Group's Mobile Phone Division, revealed that Xiaomi's mobile phone market share in Europe surged to 23% in the second quarter of 2025, marking an 11% year-on-year growth. This achievement has propelled Xiaomi past Apple, securing the company the second position in the region. Samsung maintains its lead with a market share of 31%, while Lenovo and realme follow in fourth and fifth place, respectively. Lu Weibing emphasized that premiumization will be Xiaomi's cornerstone strategy in the European market moving forward.
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