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In the second quarter of 2025, the global smartphone market achieved a significant milestone with revenues surpassing $100 billion for the first time, registering a robust year-on-year growth of 10%. This marked a new historical high for the same period. Shipments also witnessed a 3% increase, while the average selling price soared by 7%, nearing the $350 mark. The premium segment of the market excelled, with Apple securing the top revenue position due to the strong performance of the iPhone 16 series. Samsung retained its lead in terms of shipments, while OPPO and vivo also reported revenue growth. Market research firm Counterpoint anticipates that the trend towards premiumization will persist, and innovative products such as generative AI smartphones and foldable phones are poised to emerge as new growth drivers in the industry.
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