According to market research firm Counterpoint Research, the second quarter of 2025 witnessed a landmark achievement in the global smartphone industry, with revenues soaring 10% year-on-year to exceed $100 billion for the first time, setting a new record for the second quarter. In contrast, global smartphone shipments during the same period grew at a more modest rate of 3%. Furthermore, the average selling price (ASP) of smartphones globally peaked this quarter, rising 7% year-on-year to approximately $350.