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iPhone 16e Highlights Apple's Evolving Upgrade Strategy: Blurring the Lines Between Entry-Level and Mid-Range Devices
6 day ago /
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Author：小编
A survey conducted by Consumer Intelligence Research Partners in June 2025 revealed that the iPhone 16e accounted for 11% of Apple's sales in the US market during the previous quarter, marking a more than twofold increase compared to the iPhone SE's share during the same period in 2024. Earlier data indicated that the iPhone 16e captured 7% of iPhone sales in the US within its first quarter of availability, signaling a robust debut. These statistics suggest that Apple's strategy to bolster its mid-range offerings may be paying off, as the iPhone 16e gradually garners greater consumer interest. Nonetheless, its ultimate success will depend heavily on Apple's subsequent market strategies and product lineup decisions.
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