Amidst the general lull in China's smartphone market, Apple has managed to achieve counterintuitive growth through astute pricing maneuvers, government incentives, and a diverse iPhone 16 lineup. During the second quarter of 2025, Apple's market share in China's smartphone sector witnessed significant single-digit growth. This upswing is primarily fueled by promotional campaigns and heightened demand for premium models, notably the iPhone 16 Pro and iPhone 16 Pro Max.