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On July 4, Counterpoint Research revealed that iPhone sales in the Chinese market surged by 8% year-on-year during the second quarter of this year, marking Apple's first sales uptick in China since the second quarter of 2021. This positive momentum can be largely attributed to the discounts and promotions offered by Chinese e-commerce platforms on the latest iPhone 16, coupled with heightened trade-in values for certain iPhone models. This strategy garnered significant consumer enthusiasm in the week preceding the 618 shopping festival. Concurrently, Huawei reported a 12% year-on-year sales increase, cementing its position as the leading smartphone vendor in China by market share. Vivo followed closely in second place, with Apple securing the third spot.
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