ISHO, a company established by Wang Teng, the former General Manager of REDMI, has announced that its inaugural product launch event is scheduled for October 29. During this event, two innovative products will be introduced: the ISHO Ring smart ring and the iFlow smart temperature control system. In response to netizens' inquiries regarding the pricing of the ISHO Ring smart ring, Wang Teng clarified that pricing remains a pivotal consideration for the team. The team has shifted away from a cost-effective approach and is now targeting the premium market segment. Its core members boast experience from leading technology firms, including Xiaomi and Huawei. The debut product is designed to compete with industry frontrunners, incorporating top-tier components and superior craftsmanship, along with multiple technological innovations. These factors contribute to elevated research and development expenses, as well as higher material costs. The anticipated pricing will position the product between those of Xiaomi and Huawei, reflecting the team's dedication to establishing itself as a premier tech brand in the sleep health industry.