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Based on the latest figures from market research firm Counterpoint Research, China’s smartphone market has evolved into a near-duopoly, with Huawei and Apple collectively securing over 40% of the market share. Their competitive edge continues to grow stronger. In the third quarter of 2026, Huawei claimed the top spot with a 21.3% market share, closely trailed by Apple at 19.5%. This marked year-on-year increases of 5.3 and 4.8 percentage points for the two brands, respectively. Meanwhile, other brands like OPPO, vivo, Xiaomi, and Honor experienced a decline in their market shares. This trend underscores that the high-end smartphone segment has emerged as the main arena for competition between Huawei and Apple, exerting considerable pressure on rival brands.
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