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On October 14, preliminary data released by Counterpoint Research's Market Monitor service revealed that global smartphone shipments during the third quarter of 2026 experienced a significant 20% decline compared to the same period the previous year, marking the lowest point in 14 years for this timeframe. The relentless surge in DRAM and NAND prices has escalated storage costs, substantially inflating the bill of materials and intensifying supply constraints. These factors have collectively exerted a considerable influence on manufacturer shipments. In response to escalating component costs, certain Original Equipment Manufacturers (OEMs) have opted to transfer these expenses to consumers. Consequently, since 2026, global smartphone retail prices have surged by 20%, accompanied by an uptick in the average market selling price.
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