At the press conference centered around the theme of 'Embarking on the 15th Five-Year Plan,' He Biao, the Deputy Director of the National Radio and Television Administration, announced that with the onset of the '15th Five-Year Plan' period, the administration is set to embark on a journey of 'dual enhancement' in both services and user experiences. This strategic move builds upon the administration's previous endeavors to tackle the challenges posed by exorbitant fees and the intricate operations associated with TV 'nested box' services.
To realize this vision, the administration has outlined specific measures. One such initiative involves the promotion of new terminals, such as integrated TVs, which integrate set-top box functionalities directly into the television itself. This integration allows users to access a diverse array of services through a single TV unit, simplifying the viewing experience. Furthermore, the administration plans to introduce a universal remote control, enabling one-click operation and catering to the public's growing desire for convenience.
In addition to these technological advancements, the administration is also committed to bolstering public service guarantees and extending the reach of its accomplishments. It aims to regulate false advertising, particularly in the medical products sector, and reinforce legal protections to safeguard consumer interests. Moreover, the administration is keen on developing family-centric comprehensive smart terminals, with large TV screens at their core, to foster new scenarios for digital and intelligent living, thereby enriching the overall user experience.