At its autumn product launch event, Apple took the wraps off its inaugural foldable smartphone—the iPhone Duo. As a trailblazer in the foldable display market, Samsung Electronics promptly launched a playful yet pointed social media campaign. Through a series of official posts, Samsung humorously likened Apple’s entry into the foldable screen arena to “scavenging leftovers,” while spotlighting the Galaxy Z Fold8’s featherlight design. The campaign subtly underscored the iPhone Duo’s relative heft and lack of groundbreaking form factor innovation.
