Counterpoint Research predicts that Samsung Electronics will regain the top spot in the smartphone market this year, indicating its greater resilience to the impact of rising memory chip prices. With a worsening shortage of memory supply this year, Counterpoint forecasts a 14.3% decline in global smartphone shipments in 2026. However, Samsung, leveraging its highly integrated supply chain and mature distribution network, is expected to see a 0.8% increase in shipments, outperforming other manufacturers.