Apple (AAPL) plans to adjust the prices of the iPhone 17 series across various global regions by the end of August 2026, with the maximum price increase for all models not exceeding 1,000 yuan. The price adjustment criteria may reference the previous price hike plan implemented in the Japanese market. On July 18, prices for iPhone, Apple Watch, and AirPods series products were raised in the Japanese market, marking Apple's first large-scale price adjustment in the region in recent years.