On June 30, the hashtag #RoseAirConditionerDeemedUglyAcrossInternetSells50000Units# took social media by storm, subverting public expectations. Zhu Lei, the Chief Marketing Officer (CMO) of Gree Electric Appliances, disclosed on the show "Behind the Products" that Dong Mingzhu, the company's chairwoman, had weighed in on the much-debated product, stating, "People keep making fun of the Rose Air Conditioner, but the fact is, I’ve brought it to life, and it’s sold over 50,000 units."
