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Dell Executive: Overhyping AI Can Backfire, as Consumers Aren't Really Buying the Hype
6 day ago /
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Author：小编
During CES 2026, Kevin Twilliger, Dell's head of product, remarked that average consumers don't really focus on AI capabilities when shopping for personal computers. He highlighted that, based on the company's market research over the past year, AI features aren't a make-or-break factor for shoppers when deciding on a computer. Kevin put it plainly: "AI might cause more confusion than real assistance for users, who often aren't sure what it can actually do."
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